College of Business student, Kat Sellers, competed in and won third place in the poster competition at the 2019 AMA International Collegiate Conference this year. The annual AMA student conference in New Orleans holds competitive sessions for the 350+ national and international collegiate chapters of the American Marketing Association. The Academic Poster Competition is open to all chapters, but based on a competitive abstract review process, only a limited number of teams are invited. Based on her abstract, Kat’s poster was selected, so she was one of the 25 teams that competed in this year’s conference competition (posters could have multiple author teams, but presentation teams were limited to two students each). The conference had 1600+ students in attendance from more than 120 collegiate chapters from both inside and outside the U.S.
Kat worked with Dr. Joanna Schwartz on a MKTG 4999 undergraduate research project analyzing more than 1200 ad pages from People magazine versus advertising in People En Espanol (the largest circulation Spanish-language magazine in the U.S.). Her presentation/poster “How People are Different!” highlighted some of the key findings from that research of how the subcultural differences between the magazines’ targets are borne out in the advertising content of the two publications. She put together a poster of the results and then presented to a team of judges. Based on her poster and presentation she made it to the competition finals, where she gave her presentation again to the finalist judging team. Not only did she make the final round, Kat won Third Place in the Poster Competition. This is the first time that Georgia College has ever had a student win in an AMA-ICC Poster Competition.