Two teams of Georgia College marketing students competed in Kennesaw State University’s Digital Marketing Competition recently.
The teams, each consisting of two students, took home first and second-place prizes at the event, including a total of $4,800 in prize money.
“They were given a prompt about 5 weeks before the competition to develop a social media campaign for Solid Source Reality. In the first round, they had 15-minutes to present their one year campaign focused on the company’s corporate social responsibility,” said Kim Roush, marketing lecturer, who coached and assisted the students.
During the first round, students privately presented to three judges. From there, the three finalists were selected to come up with a totally different presentation in just twenty minutes, and present it to a live audience, including six judges.
“They killed it all day! I knew they had well thought-out and creative campaigns. I expected both teams to succeed, but the fact that they brought home first and second place is a wonderful testament to their ability to take what they are learning in the classroom and apply it to a real world scenario,” said Roush.
Senior Clay Ricks and junior Breeanna McBee took home first place. Both students were also offered, and have accepted, a social media marketing internship for the summer with the sponsoring company.
“I feel the biggest takeaway was knowing that all these classes have helped prepare me for a real-world setting,” said Ricks. “It gave me a huge confidence boost. I didn’t initially think that our team would place, but once we started presenting and saw how well the judges received our social media campaign, we felt a little more confident.”
“I chose to participate because I thought it would be good experience for me and something fun to do,” said McBee. “I think my biggest take away was from talking with Michele Velcheck, the CEO, and she said that if you want something you have to start today- you can't just keep waiting for it to happen, you have to make it happen.”
Taylor Purdy and Cassidy Carlson placed second. They also received the award for “best presentation” and a bonus of $600.
“When I found out Taylor and I were awarded second place, I was shocked. We had worked so hard over the weeks leading up to the competition, and I felt so proud that our hard work had paid off,” said Carlson.
“After talking to other teams, I felt that we came very prepared for the day,” said Purdy. “Placing second and getting best presentation made me feel that my and Cassidy’s work had been all worth it.”