When she began her internship at 22squared, an advertisement agency in Atlanta, Hannah Darradji wasn’t entirely sure that marketing and communication was what she wanted to do. Her older sister, Sarah, had interned for the firm a few years prior and it had opened the door for her to work at a number of agencies. Hannah looked up to her older sister, and had already changed her major from biology to mass communication, so it seemed only right that she should follow in her sister’s footsteps, but she was still intimidated by working for such a large firm.
“I was super nervous and a little intimidated,” Darradji says, “but everyone was so friendly and helpful from the very beginning.” Her internship mentor set her up in the New Business department where she would work to create pitch decks for potential clients. “I do a lot of researching industry trends and building client profiles, using research tools like Winmo and Access Confidential.” In addition to that, Hannah and the other interns collaborated to create a campaign for social awareness to spark change within the Atlanta community. At the end of the internship, they presented the campaign to the entire company.
This kind of work represents one of the key focal points of Georgia College’s new GC Journeys Program, which sets a path of future leadership and opportunity for students as soon as they start at Georgia College. Internships are one of the journey’s milestones that students can choose from. For Darradji, with her family living in the Atlanta area and 22squared being only a quick morning train ride to Midtown, it made sense.
She credits her time with 22squared for having confirmed her decision to go into marketing. “It’s such a great feeling to wake up excited to go to work! As someone who loves strategy and being creative, it was exciting to experience how beautifully they come together to bring a project to fruition.”
As she enters into her final semester she’ll have a keener sense of the demands and rewards of the work she hopes do continue after graduation, not to mention the important experience for her resume, having worked on pitches for companies such as Bojangles’, Edible Arrangements, Terminix, and Baskin Robbins.
“I have an amazing mentor who checks in with me every week to ensure that my internship is helping me achieve my goals. I have also been able to meet and work with the leadership of other departments that I’m interested in learning about,” but more important than that, Darradji’’s internship has provided her with an important step in her life’s journey, “I would love to work for 22 or another agency full-time following graduation,” she says, “I would love to continue with new business, but I would be open to side-stepping to account management or content marketing. I’ll just have to wait and see what the future holds!”