For senior Estefi Herrera, her summer has been no walk on the beach. The mass communications major spent two months in New York City interning with the integrated marketing and brand partnerships team at CBS Television Stations.
“I got connected with the opportunity through the International Radio and Television Society (IRTS), which was introduced to me by a GC alumni who had applied for the program,” said Herrera, who is also double minoring in Spanish and marketing.
The Summer Fellowship Program is the cornerstone program of the IRTS Foundation. According to their website, the highly-selective program is a “media boot camp,” which teaches up-and-coming communicators the realities of the business world through an all-expense-paid internship in New York
“This fellowship program has provided me with opportunities I couldn't have even dreamed of in my wildest dream,” she said. “I have been working at CBS and learning the ins and outs of marketing campaigns and how to build them and execute on a national network level. I have had the opportunity to go visit so many companies and meet executives to network and learn more about them. Those include companies like Spotify, Google, Disney, NBCU, Facebook, Viacom, Twitter, Huffpost and more.”
She’s also involved with weekly informational interviews with executives and other industry leaders, but it hasn't been all work. Herrera enjoyed exploring the city and had the opportunity to experience its thriving entertainment industry.
“Some of the coolest things I have done is go to a taping of Good Morning America, Stephen Colbert, Seth Meyer and The View,” said Herrera. “Recently, I actually attended my first red carpet premiere for the last season of the hit Netflix show: Orange is The New Black.”
Throughout the summer, she’s gained hands-on experience working in her field as well as built a network to help in her future career.
“I plan on moving to New York after I graduate in December,” said Herrera. “This is hopefully the springboard of my career. I have met so many people that I plan to keep in close contact with in order to allow myself to break into the industry with ease.”
As she looks forward to her final semester at Georgia College, she’s grateful for the experience and opportunities during her time as an undergraduate.
“Georgia College allowed me to gain so many leadership skills that allowed me to boost my resume which helped me land this internship,” she said. “It has been so cool to marry what I have learned in the classroom and the experiences I have gained here.”