Photo Credit: Jacoby Photo & Design
Name: Lindsay Scholz
Major at GC: Mass Communication – Print Journalism
Why did you choose Georgia College?
I chose to attend Georgia College because I knew that I wanted a well-rounded education that didn’t limit me to just one area of study. I became enamored with the campus after attending a spring orientation, where I also happened to meet with professors and student leaders in the Department of Mass Communication. For the first time in my life I felt like I had found “my” people and I was so excited and eager to join them.
Did you have a favorite professor or class?
Pate McMichael was one of my favorite professors at Georgia College. He’s an incredible journalist and I had the privilege of taking his Magazine Writing course during Maymester 2011. It was hands-down one of the most impressionable months of my education that strengthened me as a writer and student journalist prior to leading The Colonnade.
Course-wise, my Print Layout & Design class always stands out to me, because it was one of the most challenging and rewarding classes that I ever took. It’s funny, going into that class I had never worked in Adobe InDesign, Illustrator or Photoshop and thought that I would never master them (they were all so intimidating), but now those are programs that I couldn’t live without in my business. That class opened my eyes to how important graphic design is in visually conveying concepts and ideas and I’ve been hooked ever since.
How did you get started in marketing?
My journey to working in marketing certainly wasn’t linear or clear-cut. Upon graduating in 2013, I had a change of heart and decided to pursue an internship in public relations rather than journalism. The fast-paced world of Atlanta food and beverage PR was fascinating and I spent my post-grad summer working events, writing press releases and managing social media for an array of clients in the city.
After my internship was up, I began working full-time in advertising for JWT Atlanta and lived and worked the agency life for nearly a year. I’m not going to lie – it was exhausting, but that year taught me so much about time management and what it’s like to manage relationships with clients.
The years after that feel like a blur. In fall of 2014, I uprooted my life and moved to Denver, where I worked full-time in social media and graphic design for a boutique hotel property. Two years after that, I moved to St. Louis where I currently reside to manage corporate social media for Famous Footwear. It was a privilege to manage digital marketing efforts for a household name brand and the free shoe perks weren’t bad, either.
All the while, I had been freelancing in social media and graphic design outside of work for years with the ardent hope of launching my own creative studio in the future. I’d realized that a corporate career wasn’t for me, and that’s ok. I’m happy to say that in August of 2016 that dream was realized when I quit my corporate job, launched my namesake social strategy and graphic design studio and dove headfirst into full-time entrepreneurship.
What is the most difficult part about being both a marketer for small business and owning one yourself?
As of right now, I’m a one-woman shop with one assistant so it’s safe to say that I’m juggling a lot. For me, the most difficult part of being a small business owner is that I’m not only the owner and operator of my creative studio, but I’m also the accountant, operations manager, coffee runner and more.
Since much of my client roster is located outside of St. Louis (I’m currently working with clients in New York City, Nashville, Denver, Atlanta, Palm Beach and beyond), keeping up with clients in different time zones can pose its own challenges as well.
What do you enjoy most about your career?
I wake up each day excited at the prospect of getting to help others; whether it’s through a marketing campaign, a website re-design or bringing a client’s creative vision to life through branding. One of the most rewarding parts about working with small businesses is actually seeing the measurable, tangible outcomes that can happen with a solid marketing strategy.
Not only do I love getting to help my clients but I also love helping students, freelancers, and emerging business owners through educational workshops and mentorship sessions. I often receive emails from current Georgia College students with questions about landing internships, starting businesses and launching blogs and it brings me so much joy to be able to share a bit of my story to aid them in their own journey. If you’re reading this and you have a question, seriously, email me at firstname.lastname@example.org. I’m not kidding.
Most importantly, as I’ve grown older I’ve realized how vital it is to share quality work with the world. For the first time in my life I’m able to wake up, step into my studio and create work that feels authentic and true to who I am, and that is an amazing feeling.
How has your education at Georgia College helped you become who you are today?
Attending Georgia College was one of the best, if not the best, things I’ve ever done and I’m a better person because of my college experience. I walked into Georgia College a quiet and timid 19-year-old transfer student and walked out across Front Campus a 22-year-old with the confidence I had always desired.
Years later, I’ve carried that same confidence with me across many state lines, to many jobs and through many life changes.
My unique liberal arts education opened my eyes to the realities of creative entrepreneurship. I was able to pair management electives with my graphic design and journalism classes, and for that I’ll always be grateful to Georgia College.
Where do you see yourself and your business in five years?
In the next five years, I hope to bring on full-time team members who will focus on social content creation, graphic design, and photography so that the business can be positioned as a full-service creative studio. Hiring is scary, but I know it’s something I have to do in order to grow and scale.
Outside of business, I’d like to see myself living in a major city such as New York or Los Angeles with additional time to travel. One of my biggest misconceptions about working for myself was that I’d have more free time to travel, but what I’ve found is that it’s quite the opposite.
And of course, in the next five years I’d like to be able to fit in a trip back to Milledgeville so that I can walk through campus and indulge in some Barberitos while I’m at it.
Find Lindsay Online