USG Ideas to Impact series. Next event Nov. 10

Join us for the next Ideas to Impact event: “Validate Before You Build: How Entrepreneurs Discover What Customers Actually Value”

When: Tuesday, Nov. 10, 12 - 12:45 p.m.

Berkley Baker, Professor of Practice in Entrepreneurship and Innovation, Georgia State University

Entrepreneurs often begin building solutions before they have enough evidence that customers actually value what they are creating. In this session, participants will learn practical approaches for identifying meaningful customer problems, testing assumptions and discovering what customers truly value before investing significant time and resources in building a solution.

Completion of six out of nine sessions will lead to the award of a USG I&E Certificate of Completion. For more information about this initiative, please see the Ideas to Impact page.