When city officials in Hiawassee, Georgia, needed to boost one of their local businesses with a new logo—they did something ingenious.Rather than hire a graphic design company, which could cost up to $25,000 for a single creation, they held a competition for graphic art students enrolled at any of Georgia’s public and private colleges and universities. By doing so, they lowered their own costs while giving students a real-world experience: an opportunity to design a logo used by an...