College of Business

Most of us are familiar with the rainbow-colored pivot companies make when June rolls around each year. To LGBTQ+ consumers, this marketing strategy says one thing: insincerity.   Dr. Joanna Schwartz, professor of marketing and subject-matter expert at Georgia College & State University, is working to change that narrative.   With her one-of-a-kind course titled LGBTQ+ Marketing, she invites interdisciplinary students to examine marketing failures and successes, find community through...

Finance major Sofia Legoff Flores is ready to jump with both feet into life at Georgia College & State University. The Columbus High School graduate is already familiar with campus. Legoff attended the first Multicultural Student Leadership Conference at Georgia College last year, and she was awarded a presidential scholarship at the President’s Scholarship Competition. The MSLC is a program that introduces students to leadership through interactive sessions, student panels and collaborative...

Max Mayers Where are you from? I live in Atlanta.  What’s your major? I’m majoring in business and am undecided.  Why did you choose this major? I chose business, because both my parents are in real estate. I’ve grown up around that business, and I may want to follow in their footsteps. What are your plans once you graduate? I may get my MBA in business. Or maybe I’ll live in Jupiter, Florida, and go into sales or something similar. Why do you want to live in Jupiter, Florida? It has...

Global expansion and technology advances have increased the need for individuals who can solve business problems effectively in international teams.   Georgia College & State University students had a unique opportunity to work in an international team this summer, virtually and in person, to solve a real business problem for an organization using Design Thinking. “This summer is the fourth year we have offered the Work Practicum in Design Thinking course and the first time that the...

Graduating economics student, Brandon Pascali, is excited to step into his next educational opportunity—and for good reason. The undergraduate student is jumping into a macroeconomics Ph.D. program at Emory University in Atlanta, with a full tuition, $70,000-a-year scholarship. Pascali credits the offer to his hard work at Georgia College & State University, where he minored in mathematics, scored very well on the Graduate Record Examinations and served in the GC Nudge Unit—a behavioral...

Grant Van Den Berg What city are you from? I am from Pretoria, which is in the northeastern region of South Africa. What is your major? I’m getting my B.A. in history. How many years did you study at Georgia College & State University? I have studied here for four years. How does Milledgeville’s weather compare to South Africa? It gets much hotter and colder in Georgia than Pretoria. Pretoria also does not get so humid. What’s your favorite food at The Max? I like the burgers.  Which...

Story and photos developed by University Communications. Student-athlete Jesus Villamizar Abia of Valencia, Venezuela, took in the full Georgia College & State University experience by learning transferrable skills that will better equip him in life and well into his career. “GCSU taught me that no matter how overwhelmed you feel somedays, you can always smile, be the best version of yourself and do a great job in anything you do,” Villamizar Abia said. He’ll graduate with a Bachelor...

Three students earned prize money to fund their original business ideas in The Center for Innovation and Entrepreneurship’s first VC-Squared competition. A part of Research Day, the “Shark Tank-esque” contest challenged students to present their ideas for products or businesses to four expert judges—each deciding whose idea was worth funding. “Our inaugural VC2 was most definitely a success. The students really carried the event with their innovative and inspiring business ideas,”...