Management, Marketing, & Logistics, Department of

By Amanda Respess Georgia’s ports are among the busiest in the world in both size and volume. The ports have a multi-billion-dollar economic impact, accounting for one out of every nine jobs in Georgia. Behind the cargo containers in Savannah and Brunswick, specifically, Bobcat alumni are at the helm. Savannah: A World Leader The Port of Savannah is the largest single container terminal in the Western Hemisphere and one of the fastest-growing ports in the world, currently the third...

By Gil Pound Junior Savannah Goode learned in Dr. Mary Rickard’s professional selling class that a product’s value is what increases its marketability. An idea that solves a widespread problem can catapult a concept to a commodity. Goode believes she has one of those ideas with TraySync, a workflow solution app designed to improve efficiency in the dental industry. The marketing major won Georgia College & State University’s 2026 Venture Capital Challenge with TraySync and will represent...

Maggie Forrester is a senior Mass Communication major from Monroe County, Georgia. She works as a student assistant in the Office of University Communications and will graduate this May. Maggie takes us behind the scenes of a hands-on collaborative project for MKTG 3168 - Sports Marketing.Story and Photos by Maggie ForresterFor 15 years, Dr. Joanna Schwartz has taught Sports Marketing, which includes an assignment to market a Georgia College & State University baseball or softball...

Gerald Mosley, ’97, is at the pinnacle of his career as CEO of Welspun Tubular LLC—a national manufacturer of steel pipes for the oil and gas industry. The Little Rock, Arkansas, subsidiary of Welspun Corp. spans six continents. Mosley’s Master of Science in Logistics Management from Georgia College & State University has helped him focus on best practices and perspectives that assisted the big business of piping to long-term success.“Today, logistics management is present in every...

Over the last two and a half years, student-run podcast GC Bizcast has recorded three seasons of interviews with wide-ranging and elite business professionals.   For three of the podcast’s eight student hosts and producers, it’s been more than a side project—it’s changed who they are.   “As a college student, you think you don’t have much to say—but of course you do,” said Sruti Sajja, senior marketing major and co-host of the show. “Our professor was one of the first people that told...

Most of us are familiar with the rainbow-colored pivot companies make when June rolls around each year. To LGBTQ+ consumers, this marketing strategy says one thing: insincerity.   Dr. Joanna Schwartz, professor of marketing and subject-matter expert at Georgia College & State University, is working to change that narrative.   With her one-of-a-kind course titled LGBTQ+ Marketing, she invites interdisciplinary students to examine marketing failures and successes, find community through...

Story and photos developed by University Communications.For her devotion to students, selfless commitment and innovative teaching—Marketing Professor Dr. Joanna Schwartz won the University System of Georgia’s 2023 Felton Jenkins Jr. Hall of Fame Faculty Award.The University System of Georgia awards this honor each year to recognize faculty with a strong commitment to teaching and student success.Schwartz is the third J. Whitney Bunting College of Business & Technology (CoBT) faculty...

Since elementary school, Ansley Latting Hudson, ’20, has been passionate about helping others declutter their lives. Later, she realized she could help individuals relieve stress and save a substantial amount of money by helping them get organized.  “When I was young, I would spend some Saturdays helping my parents tidy their Tupperware® containers and pantry and explain to them how to keep organized,” she said. “Then, with every job I've had, I've always found at least one space to...