Maggie Forrester is a senior Mass Communication major from Monroe County, Georgia. She works as a student assistant in the Office of University Communications and will graduate this May. Maggie takes us behind the scenes of a hands-on collaborative project for MKTG 3168 - Sports Marketing.Story and Photos by Maggie ForresterFor 15 years, Dr. Joanna Schwartz has taught Sports Marketing, which includes an assignment to market a Georgia College & State University baseball or softball...
Gerald Mosley, ’97, is at the pinnacle of his career as CEO of Welspun Tubular LLC—a national manufacturer of steel pipes for the oil and gas industry. The Little Rock, Arkansas, subsidiary of Welspun Corp. spans six continents. Mosley’s Master of Science in Logistics Management from Georgia College & State University has helped him focus on best practices and perspectives that assisted the big business of piping to long-term success.“Today, logistics management is present in every...
In search of a student who is a marketing major and interested in working on a multidisciplinary research project involving microplastics in local water sources. The student will serve on the internal board of GC Shades of Green and at the completion of the research project, receive a $100 award. Please contact Dr. Dee Sams at Doreen.sams@gcsu.edu for further information.
Over the last two and a half years, student-run podcast GC Bizcast has recorded three seasons of interviews with wide-ranging and elite business professionals. For three of the podcast’s eight student hosts and producers, it’s been more than a side project—it’s changed who they are. “As a college student, you think you don’t have much to say—but of course you do,” said Sruti Sajja, senior marketing major and co-host of the show. “Our professor was one of the first people that told...
Most of us are familiar with the rainbow-colored pivot companies make when June rolls around each year. To LGBTQ+ consumers, this marketing strategy says one thing: insincerity. Dr. Joanna Schwartz, professor of marketing and subject-matter expert at Georgia College & State University, is working to change that narrative. With her one-of-a-kind course titled LGBTQ+ Marketing, she invites interdisciplinary students to examine marketing failures and successes, find community through...
Story and photos developed by University Communications. For her devotion to students, selfless commitment and innovative teaching—Marketing Professor Dr. Joanna Schwartz won the University System of Georgia’s 2023 Felton Jenkins Jr. Hall of Fame Faculty Award. The University System of Georgia awards this honor each year to recognize faculty with a strong commitment to teaching and student success. Schwartz is the third J. Whitney Bunting College of Business & Technology (CoBT) faculty...
Since elementary school, Ansley Latting Hudson, ’20, has been passionate about helping others declutter their lives. Later, she realized she could help individuals relieve stress and save a substantial amount of money by helping them get organized. “When I was young, I would spend some Saturdays helping my parents tidy their Tupperware® containers and pantry and explain to them how to keep organized,” she said. “Then, with every job I've had, I've always found at least one space to...
Most new students worry about transitioning into college, making friends and doing well in their classes. Jared Jordan of Macon is nervous about those things too. But he has additional things on his mind. Jordan’s been in a wheelchair since a pool injury at age 15. Last Sunday was the three-year anniversary of his accident. Yet, Jordan is upbeat and positive. He’s worked hard to be where he is today. His focus is on the future. “I just try to surround myself with things that I enjoy—whether...
Jason Silvey, senior management major, is married with two children and has 20 years of work experience—he’s also been selected as the Outstanding Management Major for the College of Business (COB). This title is bestowed on a graduating management senior who demonstrates exemplary performance and involvement. The selected student represents their department at the COB annual awards banquet, Atkinson Honors. “I’m really excited and still in awe that I won outstanding management major,...
Lorena Aleman Where are you from? I'm from Lima, Peru. What is your major? I'm majoring in marketing. What do you like most about Georgia College? The community is very welcoming. And I love the campus size. It's not super big or small, so I’m able to see my friends every day, but at the same time, meet new faces. I also like having a close relationship with my professors. Who is your favorite professor and why? My favorite professor has been Dr. Duesing, who I have for my strategic...
