From ad tech to logistics: A career reinvented for Jeremy Carlin, MLSCM alumnus

Career paths are rarely linear, and for one Georgia College & State University graduate, the journey into logistics was anything but conventional. After 15 years in advertising technology, he made a bold pivot into supply chain management in search of more meaningful, tangible work.

A Turning Point

He began his career as a media buyer and planner before moving into sales and strategy consulting, ultimately generating $18–20 million in revenue. While successful, the fast-paced ad tech industry began to lose its appeal. Rapid automation, high turnover and inconsistent product quality led him to question its long-term viability. By 2020, he found himself at a crossroads. During the pandemic, increased visibility around supply chains sparked his interest in logistics. 

“I wanted to work with real products and help make companies more efficient,” he said. 

A short certificate course confirmed his interest and set him on a new path.

Choosing Georgia College

When selecting a graduate program, he prioritized affordability, flexibility and real-world relevance. Georgia College & State University stood out for its practical curriculum and collaborative, team-based approach. Balancing a full-time job, consulting work and graduate studies were challenging, “like having three jobs at once,” but he thrived academically and embraced the learning experience.

Learning by Doing

After graduating, he took an unconventional step, working as a warehouse supervisor to gain hands-on experience. The move paid off. His team became one of the top performers in their region for efficiency and turnaround time. 

“That experience was extremely important,” he said. “It gave me a foundation I wouldn’t have had otherwise.” He has since transitioned back into an office-based logistics role, where he is building a strong client base and applying both his sales and supply chain expertise.

Preparing for a Changing Industry

Rather than crediting one course or professor, he emphasized the value of the entire program. 

“I needed all of it,” he said. “Every class filled in a gap.” 

Faculty with extensive industry experience played a key role in helping him connect theory to practice, preparing him for a successful transition. When asked about the future of the industry, Carlin sees automation, last-mile delivery and fuel costs as key forces shaping the future of logistics. 

“These are the issues I deal with every day,” he said, "particularly the ongoing impact of fuel prices on transportation."

Advice for Students

For those considering a career in logistics, he emphasizes persistence, curiosity and strong listening skills. The field is constantly evolving, and even experienced professionals continue learning daily. Most importantly, he encourages students to pursue work they are genuinely passionate about. 

“If you can find that passion,” he said, “you’re in the right place.”

A New Path Forward

His journey highlights the power of reflection, adaptability and taking risks. By stepping into a new field, and even onto the warehouse floor, he built a career that aligns with his values and offers long-term opportunity.