College of Business

One of the constant elements in Katherine Crouse’s collegiate career has been change. A defensive back on the Georgia College & State University soccer team, she attended two different schools and had three different coaches in her four seasons.  Crouse hasn’t let any distractions interfere as she finishes with a 4.0 GPA in business management, earning a spot as one of Georgia College’s valedictorians at winter commencement. That makes her the ninth student-athlete to achieve that...

Management major Aurelien Arlot of Paris, France, is a member of the Bobcat Men’s Tennis Team at Georgia College & State University, typically playing on the fifth line in singles. Prior to transferring, he was the No. 2 singles player for Riverside City College in Riverside, California, in his freshman season. “We have a very good tennis team at Georgia College,” he said. “It's better than the one in California. I’ve had to work hard to get to a better position on the team.” Arlot...

Over the last two and a half years, student-run podcast GC Bizcast has recorded three seasons of interviews with wide-ranging and elite business professionals.   For three of the podcast’s eight student hosts and producers, it’s been more than a side project—it’s changed who they are.   “As a college student, you think you don’t have much to say—but of course you do,” said Sruti Sajja, senior marketing major and co-host of the show. “Our professor was one of the first people that told...

Most of us are familiar with the rainbow-colored pivot companies make when June rolls around each year. To LGBTQ+ consumers, this marketing strategy says one thing: insincerity.   Dr. Joanna Schwartz, professor of marketing and subject-matter expert at Georgia College & State University, is working to change that narrative.   With her one-of-a-kind course titled LGBTQ+ Marketing, she invites interdisciplinary students to examine marketing failures and successes, find community through...